Our new ADV campaignTweet
Three and a half years after its award-winning "The Best Ingredients Campaign"*, Faravelli is back with a new advertising campaign, which will be spread across several media at international level.
Preceded on the web by a video on air from the mid of June on all platforms (FB, Instagram, YouTube, LinkedIN, Twitter), Faravelli’s Behind Great Satisfaction advertising campaign breaks conventional boundaries between b2b and b2c and leaves room for emotions thanks to a strong and immediate visual impact.
The headline "BEHIND GREAT SATISFACTION ARE ALWAYS GREAT RAW MATERIALS" speaks for itself: the raw materials that Faravelli distributes in every sector make it possible to obtain the perfect recipe and formula, just what the industry is looking for in its products and that will make their consumer/customer happy and satisfied.
The campaign is also an opportunity to communicate the company's positioning and commitment to a more sustainable, inclusive, and equitable future.
In synergy with digital and social media, the media planning is carried out in the periodical industry press, with pages in premium positions in the main food, nutraceutical, cosmetic, pharmaceutical, industrial, and pet food media in Italy, Europe, and the United States, with extensive planning that from spring/summer will also cover the autumn season.
Creativity and art direction is by Puzzle Srl, which had already signed The Best Ingredients Campaign in 2018.